Social Media Management: In-House vs. Agency

Social media is a critical marketing tool for businesses of all sizes, and those that understand its value look to hire experts. But this leads to an important question: should you hire an in-house social media manager, or partner with an agency?

Time and Focus

Managing effective social media in-house requires significant time and bandwidth, and for those without the expertise, it can feel even more draining. Outsourcing to an agency frees your team to focus on core business priorities while leaving social media in the hands of experts who can ensure your presence makes the biggest impact.

Expertise

Agencies bring years of experience across industries, a sharp eye on trends, and data-driven strategies. These experts understand how to use Meta tools to track KPIs, interpret results, and use it to drive informed decisions to maximize performance.

Cost

Hiring a full-time social media manager can exceed $70,000 annually, while most agencies typically charge a fraction and don’t require benefits, making them a smarter investment for many small businesses. Large brands with extensive marketing budgets may benefit from an in-house team wearing multiple hats, but for most smaller companies, partnering with an agency offers the best ROI.

Why Mira Media

Mira Media offers the expertise and competitive pricing of an agency, with a collaborative approach that feels like an extension of your team. Contact to learn more!