The Blog
Insight into the changing social media landscape

Social media is a critical marketing tool for businesses of all sizes, and those that understand its value look to hire experts. But this leads to an important question: should you hire an in-house social media manager, or partner with an agency? Time and Focus Managing effective social media in-house requires significant time and bandwidth, and for those without the expertise, it can feel even more draining. Outsourcing to an agency frees your team to focus on core business

The social media algorithm is always changing, but one thing has remained constant: short-form video continues to dominate. Reels have proven to be one of the most effective tools to boost visibility, drive engagement, and give small businesses the ability to compete alongside larger players simply by staying creative and nimble. Built for Discovery Unlike static posts that mainly reach existing followers, Reels are pushed out to new users, based on interest and recent activi

Social media is evolving faster than ever, and brands need to stay ahead to remain relevant. Here’s what’s shaping the landscape in 2026: Short-Form Video Rules TikTok, Instagram Reels, and YouTube Shorts continue to dominate. Short, snappy, and engaging videos are the most effective way to capture attention and reach new audiences. Learn more . Influencer Trust Creators continue to shape consumer decisions, making them indispensable to brands. By building authentic relations